Windmill Healthcare
Windmill Healthcare
Windmill Healthcare Services is a healthcare industry-focused firm dedicated to addressing the accessibility gap in India healthcare ecosystem for chronic diseases and mental health. It has developed flagship programs such as SecondRx.in and Mynddrills.com to achieve this goal. Its portfolio of services includes: - End-to-end strategy, marketing, and management consulting - Consumer insights and marketing research support for pharmaceutical organizations - SecondRx.in, a medical second opinion platform for sufferers of chronic diseases - Mynddrills.com, offering daily drills for mental wellbeing by self-care
Expertise areas – How can we help you?
Strategic transformation
How can we execute a strategic pivot transformation? How do we develop a long-term business plan and break it down for short-term operations?
Business Intelligence
How can I obtain reliable information about market opportunities, size, competition, and business intelligence?
Consultative Market Research
How do I obtain consumer insights, map the patient journey cycle, segment, and develop targeting strategies?
Go-to-market strategy development
How can I develop a successful Go-To-Market(GTM) strategy and plan that covers customer acquisition, activation, retention, referrals, and revenue cycle management?
Marketing excellence
How can we develop an integrated marketing strategy for growth? Which brands are the best fit for OTC switches? How can we grow our established brand? How can we generate escape velocity for nascent brands?
Innovation
How can we develop NPD processes that lead to higher success rates?
Sales Operations strategy and excellence
What are the best sales and operating models for a business in the startup, rapid growth, and steady-state phases? Should we develop a topnotch employer branding to become the most desired employer in our sector?
People Strategy and Excellence
How can we update our HR policies to accommodate our fast-paced expansion?
Windmill Healthcare Unique DISO Approach
D - Define
Windmill Healthcare's experts work with the client team to redefine the business problem from a consumer perspective. This involves understanding the reasons behind the problem and gaining insights from the consumer's point of view. This approach helps us identify what we don't know and verify the current level of consumer insights. At this stage, the main focus is to clearly define the desired outcomes and gain support from management.
I-Insight
Windmill Healthcare experts enhance the definition stage by conducting further research and gathering insights to address any existing gaps in the understanding of the business, consumers, and competition. This involves targeted expert interviews, as well as primary and secondary research. They leverage their professional network across various sectors and geographies to accomplish this.
S-Solution Building
Windmill Healthcare experts develop customized business solutions that are tailored to fit the client's specific context, circumstances, and both immediate and long-term success requirements. They focus on creating precise solutions and consider various scenarios and potential failure modes to ensure that the solutions are robust. Additionally, all their business solution recommendations include a contingency plan to safeguard against the most likely failure mode.
O-Operational Support
The healthcare experts at Windmill will provide operational and implementation support programs based on defined outcomes and recommended solutions. Our experts will assist the client in developing program management structures, process development, and deploying systems to maximize the potential value generation from the proposed solutions.
